Whats Your #1 Tip for Using Social Media in Recruiting

Whats Your #1 Tip for Using Social Media in Recruiting Theres nothing better than getting something for free, especially when its going to help you in the long run. Well, here at the Undercover Recruiter Headquarters we are feeling very generous and we are not just giving you one thing for free but ten!! This week our panel of experts share their best tips for using social media for recruitment so grab them while you can. Ariel Jolo Before posting, ask yourself if thats relevant for your audience. Dont become noise. . . Ariel Jolo,  Global Employer Brand Manager, at Medallia. Adrian Cernat Measure, measure, measure. We know youre busy but we also know you deserve the best results there are. So make sure you invest time in what truly matters and measure your social media efforts like you would any other recruitment marketing strategy. You have to know what’s working and what isn’t, so if data is not your strongest advantage, again, there are tools out there to do it for you. Adrian Daniel Cernat, CEO co-founder SmartDreamers Sarang Brahme Think of 3 things. Brand, engage and source! Do not treat social media like a job portal. . . Sarang Brahme, Global Social Recruiting Talent Brand Manager, Capgemini. Carmen Collins Be yourself. . . Carmen Collins, Social Media Talent Brand Lead, Cisco. Cameron Brain Play the long game.   As a friend of ours has said: your network is your net worth.   Hyperbole aside, as a professional that statement should ring pretty true.   Everything you care about in the physical worldâ€"chiefly who you’re connected with and your reputationâ€"is at play in the virtual world as well.   Social is something you should invest in for the duration of your career; it’s only becoming more pervasive and chances are greater than not that the current company you’re working for won’t be your last. Cameron Brain, CEO Co-Founder, EveryoneSocial.com. Mark Cavanagh What is the call-to-action? What do you want your potential candidate to do with the information you are providing them? Whether you’re sending an InMail, posting a job or even writing an article, the social media/marketing playbook will tell you that you need some means of conversion. What we see of many recruiters and especially the job content they post, is the lack of a link or any means for a candidate to act on the information provided. This could be anything from ‘apply now’ to ’Join the discussion’ but it will give the user some form of instruction. The aim of this approach is to take them over an engagement threshold or the equivalent of submitting an enquiry form on your website â€" with the potential candidate now more likely to be expecting a follow-up. Mark Cavanagh, Marketing Manager at The One Group. Victoria Sorensen However you do it, be authentic and be human. We are asking candidates to tell us everything about themselves, the least we can do is reveal some interesting things about ourselves. . Victoria Sorenson , Senior Talent Advisor, Oracle. Othamar Gama Filho Research your target audience and be respectful and relevant to them. . . Othamar Gama Filho, CEO at Talentify. Stephanie Scher Create a routine. Block time on your schedule for posting, reviewing your newsfeed or researching in your area of specialization. Find the handles on your key platforms that you aspire to, or wish to emulate and be sure to watch their content. It’s important to keep an eye on what you’re competing with. When screening or interviewing candidates, ask them what their preferred social platforms are. If you are not familiar with those platforms, research them and consider creating an account so you can see what’s happening there. Stephanie Scher, Talent Brand|Social Media, Vanguard. Eva Baluchova When you post on social media, always know your audience first. Always put yourself in the readers’ shoes! Imagine you are a reader. What kind of personality might they have, what kind of emotion do you want to trigger, what type of response or action do you want from them on that particular post. Is the ultimate aim of your post to get the reader to respond? “That’s exciting, I must check out this company!” “This is clearly a great opportunity, I’ll check out their website!” Thats really creative, it must be cool to work there, lets check what this company is all about.” Eva Baluchova, Talent Lead , Levelup Ventures.

5 Job Seeking Tips for Baby Boomers

5 Job Seeking Tips for Baby Boomers There are now four generations of workers competing in today’s job market: Millennials, Gen X, Gen Z, and Baby Boomers. For the first time in the USA, it is possible to find employees in a company born almost 60 years apart.For Baby Boomers born between 1946 to 1964, it has become increasingly difficult to find work due to age discrimination. The myths surrounding older workers usually talk about how they are difficult to work with or overqualified.If you are a Baby Boomer, read these job seeking tips on how to get around biases and myths as you are job seeking.5. Research Who You Will Interview WithInterviewing with hiring managers across generations comes with challenges. Each generation has a very different attitude of how one should work and the proper attitude for the company. So, yes, be a bit of an ageist yourself. You may need to adjust your approach with each hiring manager.For example, a Millennial or Gen Z hiring manager will not view “company loyalty” as valuable. Y ou may need to sell them on your ability to be tech savvy and adapt to changes. These generations are also 100% paperless. They do not know a time when paper filing existed.A Gen X hiring manager will focus more on your skills, experience, and quantifiable numbers while caring very little for a job candidate’s need for personal attention and acknowledgment. Gen X'ers, by nature, is also a suspicious bunch. Any job skill you claim to have needs to be backed up with facts.It helps to estimate how old the hiring manager might be to see what approach you need for the job interview.4. Show You Are Not Clueless About Today’s TrendsThis does not mean you should dress like a Millennial or Gen Z. This will make you look like you are trying too hard and look older than you are.However, toss out the old resume and get one done in today’s resume language. Maintain a high level of energy. Also, get in touch with today’s technology and show a never-ending passion for learning and changing . Update your social media footprint to show you are aware why certain social media behaviors are frowned upon by younger generations.3. Get to the Point at All TimesAs a Baby Boomer, you have seen it all. You have watched America change several times and no doubt you have stories about your experiences and overcoming challenges.However, for job interviews, get to the point and stay focused on what the company needs at all times. Show how your experience makes you prepared for the job, but do not go into lengthy stories or explanations.2. Do Not Scare Companies With Your QualificationsExperienced Baby Boomers often generate a fear that they will be overqualified. Ease that fear by letting hiring managers know you would love to help further advance teams with your qualifications.You are letting the company know in an unselfish way that they will benefit from your knowledge. You are expressing that you will never be greedy or difficult with others when it comes to your experience. You are there to help teams and a company grow, not withhold information or make lives difficult.1. Show You Want to LearnLife is about facing challenges caused by a need to reinvent yourself every five years. However, at some point in life, we tend to seek comfort more than challenges. In the process, people learn less and stick to a routine.If you are a Baby Boomer used to an outdated way of working, you will need to change and be willing to learn something new, not just for the job but for the rest of your time at the company.For your interview, do not just talk about what you would like to do, go a step further and seek opportunities to do more. Consider volunteer work or taking business courses related to a new trend. You are showing everyone that you have what it takes to reinvent yourself, consider new ideas, and learn new skills needed for your career.

Trending online Using pets for funny things

Trending online Using pets for funny things Famous animals from around the web There is something about indulging in animal cuteness. Recently, someone uploaded a video onto YouTube of their Scottish terrier fainting from overwhelming joy at seeing a family member who had arrived home after two years of travel. Another video, which shows a pit bull puppy cuddling up to a baby, garnered over 2 million views.  These latest “stars” are just part of the latest internet trend, where people will post videos online of their pets doing the cutest things. Here are some of the most famous recent examples: Boo the dog Known by many as “the cutest dog in the world“, Boo is famous for his adorable appearance, which consists of dozens of different outfits and poses. A Pomeranian, Boo has over 14 million fans on Facebook. One look at his page and you’re guaranteed to fall in love with this little fluff-ball. He’s dressed in sunglasses, a superman suit, and in various poses. The cutest thing is the expression on his face â€" it’s almost as if he’s human! Bubu the Chinchilla This little fluffy ball of cuteness is a”life guru“of sorts, inspiring those that know of her to live a better life. There are countless photos of Bubu uploaded to Instagram, with each photo accompanies by a little life-lesson caption. For example, ”You should always learn an instrument because you’re never alone with music“, alongside an image of bubu holding a teeny trumpet. Or “Drink antioxidant tea everyday“, with bubu holding a pink plastic teacup to her face, with her long black whiskers forming a pseudo-moustache. Grumpy cat Possibly the most famous cat ever, Grumpy cat goes by the name Tardar Sauce, and probably has the grumpiest expression on the internet. Tardar achieved her fame on the social media site, Reddit, when a picture of her alongside a grumpy caption was uploaded. Her Facebook page has more than 6 million likes to date, and has even appeared on the front page of the Wall Street Journal as well as the New York magazine. Say what? A little weird, yes, but it seems that the world has gone crazy for cats and other furry creatures, so, really, anything is possible. Grumpy cat was even awarded â€" wait for it â€" 2012’s most influential cat by MSNBC. Grumpy cat is managed (yes, she has a manager) by the same person who manages Keyboard cat and Nyan cat. Keyboard cat plays an electronic keyboard and is named “Fatso”. Nyan cat has also became an internet meme, showing an animated cartoon cat with a pop-tart for a body, flying through space. Unbelievable, this YouTube video became immensely popular, ranking at number 5 on the most watched YouTube videos in 2011.   What other things do people do to their pets? They dress them up in elaborate outfits They make memes out of them They throw birthday parties for them They dye their hair in pinks, blues and yellows and then post the pictures online Why do people do this kind of thing and why do we love it so much? These animals have attained fame in their own right, such as Heidi, a cross-eyed opossum, and  Bobbie the Wonder dog (a Scotch Collie mixed with an English Shepard) who travelled 4,105 kilometers after being separated from his family â€" all the way from Indiana back home to Silverton. Fido is another famous example, and there was even movie made about him. Fido (which translates as “faithful one”) was found lying injured in a ditch by a man named Carlo Soriani, who took care of him and nursed him back to health. The dog became attached to Soriani, following him to his train every day, waiting for him to return from work, waiting ever faithfully even until Soriani died when his factory was bombed in the conflict of World War II. So while many animal fame stories are funny, many are touching, too, and they provide some light-hearted, heart-warming content to our everyday activities. The Japanese have even done research on it and have concluded that looking at pictures of animals improves your concentration! Well, thats a good side effect to countless hours of unwinding over cuteness overload! Do you have any internet pet favorites? Tell us about it in the comments below or tweet us @mscareergirl!

Ignore and Build Your Brand - Personal Branding Blog - Stand Out In Your Career

Ignore and Build Your Brand - Personal Branding Blog - Stand Out In Your Career I’ve been editor of this blog for six years and across the years I’ve seen my fair share of naysayers saying “there’s no such thing as personal brands”.   Funny, it’s those same people who say that who are often working hard building their online reputation, investing in promotions and content marketing to boost their “image” and their presence. Perhaps they tell others this to make sure that they get the head start they need. Build your brand.   Your reputation and the way people describe you and introduce you to others is your brand. And, that’s valuable.   People to this day still do business with people they know, like and trust. Developing your personal brand is an ongoing process. Regardless of the profession, there are certain methods and practices that each of us apply in order to improve visibility, develop network relationships, and ultimately attain our goals. Developing your brand When it comes to developing a brand, what do you consider yourself?   How do people introduce you? What do you want to be known for?   As an entrepreneur, it is up to you to reach your audience and create a valuable relationship with them. As most entrepreneurs recognize, delivering quality and others genuinely speaking positively on your behalf is the best way to get attention. What does your audience want to hear? Do you speak clearly? Are you talking to your audience? You don’t want to deliver a message that goes over their heads. Understanding your purpose What is it that you want to do with your brand? This pertains to specifics because in general the answer would be to become successful. So, it is up to you to find specific goals that you want your brand to achieve. After all, you won’t be able to get there if you don’t know where it is you’re going in the first place. Once you understand your goals; it is crucial to develop a plan to achieve them. We start by determining the destination, then deciding on a path, followed shortly by the journey there. Meeting the right people Are you using networks (both online and personal) the right way to make the best contacts? Online, you need to focus on developing relationships with your connections rather than just working towards larger view numbers.   As Gary Vaynerchuk says, build depth not width.   The more people know about you and are willing to endorse your brand, the more likely they are going to share you and your brand through word of mouth. All things considered; recommendations are perhaps the factor that leads to the greatest number of connections. Individuals who recommend you online or in person are perhaps your most valuable assets to building your brand. Not only are they your most faithful contacts or clients, they are the individuals who will openly share you and your accomplishments/service/products with their own networks.

Writing a Custom Resume for a Job Interview

Writing a Custom Resume for a Job InterviewYou may think that creating a custom resume for a Job interview is something that should be left to the professionals. You may also think that it is not your job to do this but to leave it up to the experts. Your opinion of the professional resume writer is probably pretty high. And if you have hired someone in the past, you know that they would be happy to provide a resume that best fits your needs.If you have never written a resume yourself, a professional resume writer will make it more than just the standard information found on most other programs. In fact, they will take it one step further and be able to create a resume that fits your personality and requirements. They will also be able to use all the latest software tools to ensure that your resume is flawless and professional looking. You will be amazed at how much the professionals can help with these kinds of resume writing assignments.When you hire a professional resume writer, i t is important to get a sample of their work as soon as possible. If you do not know who this person is, you will not be able to find out what they can do for you. In this case, the only person who can help you figure out whether or not this is the right person to do this is the professional.A professional resume writer knows that their services are in high demand at this time because so many people are out of work. These professionals also know that they have many clients that are in the same position as them. This means that when they have a job, they can use their skills and experience to help clients get another job.As you hire a professional, they will have all the qualifications you need to write a resume for you. They will have all the requirements that you need and some may even know the correct questions to ask in an interview. They also will have the confidence that they will be able to write the perfect resume for you. What this means for you is that your resume is more l ikely to make the first page and it is more likely to get you the job than if you were to do the job yourself.Of course, there are many reasons why someone may choose to start a new career in the medical field. For some it may be that they feel it is a better fit because they have always wanted to help people, while others may want to have more free time to spend with their family. The decision for how you will fit into the field should be based on what you are looking for and not on how things may look in the future. This means that if you are looking for a career change, you may want to consider how you can be of service to others now.As you choose your writer, you will also need to choose a format that works best for you. While the samples that are available are designed for the typical person to be used for personal information, it is important to remember that the formatting should be different. The formatting should be relevant to the field of work that you want to be in, so i t should not only reflect your personality.Most people will want to choose the format that will be most comfortable for them and the most useful to them. There are samples available that are specifically formatted for someone who is interested in writing a medical resume. This means that if you want a professional resume, you will be able to easily access a sample that best fits your needs.

Believe in Your Dreams Now More Than Ever

Believe in Your Dreams Now More Than Ever When times are uncertain, it can feel safer to pull back-“to tighten the belts” as my father likes to say-than to take on anything new. Yet, this approach can keep us from going after the very opportunities that will turn our careers or even our lives around.I reiterated this point recently on my radio show, Making a Living with Maggie on Martha Stewart Living Radio on SIRIUS. I interviewed a panel of three fabulous guests, each of whom was following their dreams. They had so much great advice to share Ive asked each to guest post over the next few weeks.In case you missed tuning in, Im on live every Wednesday at 4pm EST, the next several blog posts will include inspiring words of wisdom from my guests to support you in Believing In Your Dreams.It’s vitally important now more than ever to step into your power versus feeling afraid. The worlds best and brightest don’t wait for the right opportunities; they go out and create opportunities in good times and bad. Now it’s your turn!Share your advice and comments too. What are your dreams for your career? Whats worked for you in making your dreams a reality?

Good Reads for Career Resiliency

Good Reads for Career Resiliency There is no shortage of great books out there. I always have at least one book going. What about you? Right now, Im in the early chapters of Reid Hoffmans The Start-up of You and totally loving it! As Reid says in his book, we should be in permanent beta! What are you doing to exist in a state of permanent beta? Read and Grow and Learn Some of us are readers and otherswell, not so much. For those of you who are looking for a reading list, here are just some of the books that have left an impression on me! (To see all the books, click here to go to Books Worth Reading on Pinterest!) And if you have read any of them, feel free to like them on Pinterest. This way we can see which are more popular. 21st Century Skills to Groom In case you are wondering what qualities and skills employers are seekinghere you go! And dont dismiss this information. Employers report they cannot find candidates who demonstrate these skills- perhaps due to communication breakdown or perhaps job seekers need skill development. You be the judge! Infographic by Phoenix Forward My post on todays   US News World Reports On Careers matches up my favorite books with in-demand skills so you can how to develop new ways of thinking in order to stay in-demand in our highly volatile economy!